1. This article relates very much to the design concepts we have learned about in class so far in that it highly emphasizes user-friendliness when it comes to designing a website. For almost each and every example, the author explains how very crucial it is that a website design be as user-friendly and clear to understand as possible. The functionality and simplicity of design that websites should ideally possess reflect the same ideas that apply to functionality of products, store layouts, and everyday utilities: they must make coherent sense immediately and not require too much thought, action, or direction to use. If a person cannot figure out a website within a few seconds, the website loses traffic to a website with a superior design and user-friendly interface.
2. I feel the most important point he makes is the idea that you must be able to tell what the company and their website are/are about immediately. The example of the philanthropic organizations who do not accurately express what exactly they do is a very clear example which definitely reflects upon how frustrating and distorted a website and its purpose can really be. I also think the websites with completely abhorrent designs are important to consider (animated rainbow backgrounds with running cats and cheap, 1990's clip art? Gag).
3. Websites must be clean, clear, and easy to read. The user must be able to tell what it is for immediately and have no problems navigating among the different pages. The layout should be instinctual and easily functional: the links should match up with the page the user is trying to get to, and there should be all expected pages available. Colors should not clash and contrast should be high enough to create emphasis on the elements on the site that matter (the text, links, and images). There shouldn't be any unnecessary, distracting elements (like excessive ads), and the typeface above all should be clean, standard, and of a legible size.
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