Organization and Preparation Tips

1. To me, the most important points the author makes are how important it is to be aware of your audience's expectations, keeping your presentation simple, and having confidence. If you know what it is your audience needs to know, you are less likely to miss any of the bases you need to cover in order to persuade them; likewise, these concepts apply to having a simple and proper structure. If you know ahead of time what to say, and in what order, the presentation will make the best sense and be the most marketable to the consumers or heads of a company. However, perhaps the most important component to use is confidence - if you are not confident in the product or concept you are presenting, why should anyone else be?

2. I think all of Reynolds's advice is valuable when preparing a presentation. He helps identify what a presentation needs to include, as well as strategies and tactics for mapping out the presentation in order to make it as simple, comprehensive, and successful as possible. I would be sure to utilize the points mentioned above within my own presentation, as well as also being sure to map out the presentation before diving into the project  and remembering to appear personably in front of my audience.

3. I feel that both product and presentation design are key in advertising and selling a point, most especially a point about a marketable product. Perhaps if the product and presentation have similar angles and similar design techniques, they appear one and the same and the flow makes the presentation and product easier to sell and buy. Many of the points that Reynolds mentions in his article have to do with knowing the product and presentation from the inside out in order to be successful. Therefore, the presenter must make as many connections as possible in the presentation to the product being presented; thus, the audience understands the point and the premise, and the product is advertised to the best ability possible.




In response to the second half of this assignment, I am very interested in advertising and modern product design. I love exploring photography, graphics and typography in design publications, especially these are used when to sell products; and I am quite partial to spending far too much free time dinking around on design blogs seeing the cool products people come up with. (t-shirt tea bags? eco-friendly, reusable, leaf-shaped cord keepers? yes please!)